ABOUT ME
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ABOUT ME *
I am Mai Nguyen, an aspiring Brand Manager and a fresh graduate from SMU.
With experience in regional brand marketing and retail activations, I help businesses enhance market presence, through integrated campaigns, and consumer engagement initiatives.
Beyond my professional work, I am dedicated to building the Vietnamese community in Singapore, help to create networking opportunities and connect Vietnamese individuals.
EDUCATION
I recently graduated with a Bachelor’s degree in Business Management, majoring in Marketing, from Singapore Management University (2021–2025).
During my time at SMU, I served as the Marketing Director for Chao Vietnam SMU and for the Regional Case Challenge (UOB AEI–SMU), and was actively involved in SMARKETING – the SMU Marketing Society.
In 2023, I completed a semester-long exchange at the University of Melbourne, where I studied E-commerce and Digital Marketing.
MY EARLY CAREER
I started my career in Digital Marketing. During my first two years at university, I gained hands-on experience working with startups and SMEs, freelancing, and taking on projects through my CCAs.
As I progressed into my third and fourth years, I developed a deeper understanding of marketing and business, allowing me to see the bigger picture and approach challenges strategically. This led me to shift my focus toward Brand Strategic Planning and Activation.