Revamping DMK’s Membership Program to Drive Loyalty & Retention
DMK, a fashion brand targeting young women, faced challenges in attracting and retaining younger customers within its membership program.
I have conducted extensive research to understand customer pain points and designed an optimized loyalty program to drive engagement, retention, and brand advocacy.
Conducted market research (50+ survey respondents, 10 in-depth interviews)
Analyzed competitor strategies and industry trends
Identified key customer pain points and barriers to membership adoption
Designed a tiered membership program with exclusive perks and personalized benefits
Proposed an omnichannel marketing strategy to integrate membership seamlessly
Developed a referral program to boost engagement and social sharing