Building Elan Education’s Digital Presence in Singapore - LawSchoolPrep

Elan Education is a tutoring service originally established in New Zealand, specializing in law school admissions coaching. As part of its expansion, it launched LawSchoolPrep in Singapore, targeting students aspiring to enter top law schools like SMU and NUS.

The Challenge: Breaking Into a New Market

Since LawSchoolPrep was new to the market, as a marketing manager of a 5 people team, I needed to build credibility, create visibility, and generate leads to grow a student base from scratch.

What did I do as the Singapore Marketing leader?

I developed LawSchoolPrep’s brand identity, creating logos, fonts, and visual elements while researching what Singaporean students care about. I then designed and produced high-quality content for social media and the website, alongside targeted Meta Ad campaigns to optimize audience reach and boost conversions.

Within one month, these efforts attracted 50 students to workshops, with 5 converting into paid clients.

This experience strengthened my skills in brand strategy, content creation, copywriting, and Meta advertising.