Trade Marketing at Kenvue: Driving Retail Visibility and Consumer Engagement

The job’s goal: To execute effective promotions and improve point-of-sale marketing (POSM) strategies to increase sales.

My Role

• Executed 50+ in-store promotional campaigns across five key brands (Neutrogena, Aveeno, Listerine, OGX, and Johnson’s Baby) over six months, ensuring seamless execution and brand consistency.

• Coordinated to design and distribute 100+ point-of-sale materials (POSM) to enhance product visibility and attract consumers at key retail touchpoints.

• Launched an online lucky draw campaign via Shopify, integrating social media marketing to drive engagement.

• Optimized campaign messaging and targeting strategies, resulting in a 20% increase in customer engagement and higher foot traffic to retail stores.

My Takeaways: This project strengthened my ability to execute large-scale retail marketing campaigns, optimize in-store visibility, and integrate digital engagement into traditional trade marketing.